Introducing our sister company Beautiful World Collective

Introducing our sister company Beautiful World Collective

We're thrilled to introduce our sister company Beautiful World Collective, helping Creative Leaders and Entrepreneurs build an aspirational brand and business that thrives.

What is it? Launched by our Founder and Creative Director Joon Haque, bringing together 20 years of experience in building iconic global brands in the lifestyle space, as well as high growth start ups and creative brands. It is part consultancy, part coaching academy, underpinned by a network - bringing together the business world and the creative.



"I’m passionate about anchoring creativity with a solid commercial foundation that allows creatives to live their highest potential.

In my own journey, I discovered even at the highest, best-in-class levels worldwide, most experts can only solve parts of the puzzle. Very few look at the brand and business as a whole entity that must support itself as it grows.

I realised that combined knowledge and expertise rarely finds its way into the creative sector, leaving brilliant talent to flounder.

I launched this Collective to support incredible creatives who put their heart and soul into their work. I want to equip them with the resources to stand firmly among the 5% of businesses that actually make it. I'd love one of these to be yours."



In addition to Mignonnette Talks, our podcast to discuss conscious style and the art of transformation, Joon will also be hosting Beautiful World Makers - a podcast where she speaks to creative visionaries and industry experts. If you are interested in the business side of creative brands, then add it to your watchlist.


For more info check out: Beautiful World Collective




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